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Buffaloe

A branding concept for a realty housing group

“No place like home.”

Ah, real estate. Inevitably, designs for real estate logos tend to feature either a house or a key (or sometimes both).

What attracted me to this project was the opportunity to take the branding in quite an unusual direction – using textured, rich visuals and watercolour backgrounds to help this design stand out from its clean, businesslike counterparts.

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An interesting note is that strictly speaking, this isn’t a buffalo: it’s an American Bison which is commonly referred to as the American Buffalo. I thought that this chap had a more striking silhouette in comparison to its African cousin, and he certainly looks strong enough to carry a few houses.

For sale!

Ultimately the client didn’t select this design, so if you’re interested in purchasing it let me know and we will sort something out!