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CC Creative Solutions

Branding & identity for a growing entertainment company

“Go for it…”

“I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.” – Billy Joel

Recently, the drummer in our rock band, Craig, has been setting up his own professional audio and entertainment service with one of his good friends, and they came to me for the branding. I was given free rein and no real deadline, so I had some great fun sketching things before sending the ideas over.

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Modern & retro

I kept the mark simple and recognisable, and also I wanted to combine the CC and the idea of sound and music into a clean icon which would stand out from all of the loud, bright neon-coloured logos of their competitors.

I also decided to base the icon on a record player. I did some research on local disco and sound engineering companies and discovered that a lot of them use soundwaves or equalizers, but wanted to convey a more traditional and classy image which the vinyl helps to represent.

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Results

The branding worked really well and they were delighted with the result. If you are interested in their services, head over to their Facebook page and send them a message!