Alex CowleyHome

mockup notebook

“Revolutionising the automotive event”

A responsive, one-page website design and build for a high-end automotive brand, also consisting of a brand and some bespoke evocative brand imagery.

The branding itself was very light-touch, with the “Volition shield” icon embodying movement and speed, while the font selections and colour choices were made to create a refined and luxurious visual style.

126a1eca-568a-40a8-b518-b42e62198304

It proved quite difficult to conceptualise engaging imagery for an automotive brand that doesn’t actually have a car to sell, nor an existing affiliation with a manufacturer. After some tests and research, I devised the concept of big open landscapes with a vehicle’s light trails passing through them, past the Volition shield which acts as a mirror in the centre of the frame.

e66860f8-71ec-467a-9f6a-d872ed067b87 8663e4b1-af71-4676-8c45-134d8b250200 0a6d79f2-5cb4-4da6-a395-4961badfce54