![](https://www.alexcowley.co.uk/wordpress/wp-content/uploads/2022/03/ETWorksHeader-1770x1125.jpg)
I was approached to design a fresh new brand for IT reseller ET Works.
To distance them from the standard corporate “I.T. image” of clinical blue and white, I devised a vibrant and distinctive colour palette that sets them apart from their competitors. A monogrammed ET cube icon sets the tone for the rest of the brand, with an interconnecting hexagon pattern being used to represent networks, data and connection – as well as the often-overlooked key ingredient to a successful IT enterprise: people.
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![](https://www.alexcowley.co.uk/wordpress/wp-content/uploads/2023/10/Stand-Mockup-1024x677.jpg)
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