Mike Fernie, an all-round engine geek known as one of the main faces of Drivetribe, reached out to me to create a brand worthy of his new YouTube adventure.
After years building Drivetribe into the behemoth it is today, Mike was primed for a new challenge: to build a channel under his own name.
Over a few workshops, we crafted a flexible eye-catching brand identity which can grow with Mike’s ventures, while remaining distinctly rooted in his passions – including a colour palette influenced by his favourite racing livery, the iconic Silk Cut Jags.
Check out Mike’s channel here