Alex CowleyHome

A flexible, dynamic brand for Liverpool-based rock duo Pale Strangers.

Previously known as Rival Bones, James Whitehouse and Chris Thomason took a hiatus for a few years before announcing their return with a new band and the same massive riffs.

The boys asked for their old antlers icon to be incorporated into the new brand, and were delighted with the results: alsongside a new icon, I also customised their logo font and created a flexible brand framework which can be used across social media, print, merchandise and more.