![](https://www.alexcowley.co.uk/wordpress/wp-content/uploads/2023/10/Promo-1800x1125.jpg)
A flexible, dynamic brand for Liverpool-based rock duo Pale Strangers.
Previously known as Rival Bones, James Whitehouse and Chris Thomason took a hiatus for a few years before announcing their return with a new band and the same massive riffs.
The boys asked for their old antlers icon to be incorporated into the new brand, and were delighted with the results: alsongside a new icon, I also customised their logo font and created a flexible brand framework which can be used across social media, print, merchandise and more.
![](https://www.alexcowley.co.uk/wordpress/wp-content/uploads/2023/10/PaleStrangers-Icon-1024x1024.jpg)
![](https://www.alexcowley.co.uk/wordpress/wp-content/uploads/2023/10/PaleStrangers-Logo-1024x576.jpg)
![](https://www.alexcowley.co.uk/wordpress/wp-content/uploads/2023/10/Main_file_6-1-1024x768.jpg)
![](https://www.alexcowley.co.uk/wordpress/wp-content/uploads/2023/10/Hanging_T-Shirt_Mockup-1024x683.jpg)